What comes to mind when you think of Orlebar Brown? Yachts drifting offshore in pellucid, turquoise waters? Bronzed bodies laying by the pool at Hôtel du Cap-Eden-Roc? This British swimwear brand rose to prominence making the kind of smartly tailored swim shorts you’d expect to see on the likes of Mr Dickie Greenleaf or Mr James Bond, and has spent the first eight years of its existence looking at life through the lens of Mr Slim Aarons. Or to quote the society photographer, “attractive people doing attractive things in attractive places”. Whatever comes to mind when you think of Orlebar Brown, it’s unlikely to be the wild, craggy landscape of Scotland’s Isle of Skye – as starkly beautiful a place as it may be.

Well, prepare to have your mind changed. This season sees Orlebar Brown embark on a new direction as it makes its first proper forays into menswear with OB Every Day – a collection designed, as the name would suggest, with everyday life in mind. As such, it’s all about ease, comfort and functionality. It’s about providing an answer to the question most of us face every morning after the alarm clock goes off and we drag ourselves reluctantly out of bed: “what am I going to wear today?” And just as Orlebar Brown elevated the humble swimming short to new levels of sophistication when it launched its first models in 2007, it has brought its signature, tailored elegance to its new line of hassle-free wardrobe staples with OB Every Day.