Jeremy Scott’s Moschino is polarizing, but undeniably entertaining. His brand of humor is Pop-ier, wackier, more sugary than Franco’s, but that’s not a negative: Scott is a designer who hits the bull’s eye of contemporary look-at-me preoccupations.
Jeremy Scott, fashion’s perennial club kid class clown, has graduated to prom king. He’s resuscitated Moschino, dressed pop princess Miley Cyrus for the media maelstrom of the MTV VMAs and been the subject of a buzzy documentary, “Jeremy Scott: The People’s Designer,” premiering in New York Sept. 15. He’s made skeptics laugh and smile and have fun with his clever gags; now they expect it. Have the antics become an albatross?
For ZARA Studio Spring/Summer 2026, the message is clear: masculinity is fluid, styling is personal, and the future of menswear lies in the balance between structure and freedom.