Bounce baby bounce to the rhythm of the print, as set by Emma Mulholland and her Spring Summer 2012/13 collection ‘As Bad As I Guana Be’.
Emma Mulholland has created a world of her own with a stand-alone approach to street wear anyway you want it.
For her latest collection Emma draws inspiration from the Mexican desert and 90s basketball. Through a distinctive range of digital and screen prints, we see the Gila Monsters battle with the Cold Blooded Chillers, light versus dark, where both teams revel in an energetic combination of intricate embellishment and sporty fabrication.
With international supporters including Kanye West and bloggers Susie Bubble and Bryan Boy, everybody take your seats, for the Emma Mulholland game is about to begin.
