Where’s The Beef? MASS Branded Has It, Look It Now see the new promo right here right now.
MASSBRANDED continues to bring fun and excitement to the world of men’s streetwear.
MASSBRANDED lives in a world that is playful, provocative and confident. Who better to capture that than Danish fashion and style photographer Nicoline Aagesen, the creator of My Camera My Rules.
With a taste for the unexpected and a love of the imperfect, the dancer-turned-model-turned-photographer creates a world that is playful, sexy, overtly sexy and clearly full of fun.
The models are Danish model Ken Bek you probably see this gorgeous red-hair hunk on Insta (has 165K followers) and dancer choreographer and fitness enthusiasm J Wo.
The mesh pieces – clearly designed for those who like to be both dressed and undressed at the same time – continue to take centre stage in the collection. MASSBRANDED’s ultra-cool shorts and sweatshirts have earnt it a regular fan base with urban millennials who like to party all night and still make it to brunch on Sunday.
Expect new styles to arrive as the brand starts dropping pieces from the new collection mid-May onwards.
MASSBRANDED is available at http://www.massbranded.com, Lane Crawford department stores across Asia and now in in the USA at Universal Body and LASC in Los Angeles..
ABOUT MASSBRANDED
MASSBRANDEDcreates streetwear styles that mix structured designs with unexpected materials and bold graphics to creates Instagram-friendly styles for urban men who aren’t afraid to stand out from the crowd.
MASS LUCIANO
Mass Luciano rose to global fame on a platform of inclusivity as Mr. Gay World 2016 and after years designing womenswear at Guess, Rock & Republic and Lee, he is now bringing a new energy and aesthetic to men’s streetwear with MASSBRANDED.
Originally from Puerto Rico, he has lived and worked in Los Angeles, Florence and now Hong Kong where he is the Creative Director for MASSBRANDED.
Models Ken Bek @kenbek & J Wo @jwochun
Photographer Nicoline Aagesen @mycameramyrules
Grooming @waltermakeup
Clothes MASS BRANDED @mass_branded
Styling: Mass Luciano @massluciano
