Welcome to Salvatore Ferragamo Spring/Summer 2020 Florence at the Piazza della Signoria.

Edition #96 of Pitti Immagine Palazzo Vecchio ––the most amazing location to celebrate the beginning of #PU96 as the backdrop of a runway show is a privilege that only a quintessential Florentine brand such as Salvatore Ferragamo with a long history in this Tuscan city could hope to pull off. Of course such an incredible backdrop might have become a bit overwhelming with a weak collection. But that wasn’t the case for the lineup creative director Paul Andrew showed on Tuesday night.

“I stood quiet and alone in the Piazza Signoria, in the shadow of Palazzo vecchio, before which all the most stirring events in Florentine history have been enacted”
––Salvatore Ferragamo, Shoemaker to the Stars.

The historic location of the show are a tangible representation of Ferragamo’s the deep-rooted bonds with city of Florence. For each invitation to the #FerragamoSS20 show is hand packaged with artisanal biscotti from the renowned Fratelli Lunardi for a traditional Tuscan touch.

The sophisticated color palette, including deep tones of orange and purple, bold light blue and lilac, juxtaposed with neutrals, enhanced the chic appeal of the collection. A sense of lightness permeated the constructions, which featured urban staples such as parkas, padded vests, utility pants and jumpsuits, mixed and matched in a way that offered an appealing urban option for hip — and rich — kids tired of streetwear. However, Andrew wanted to exalt the ageless versatility of the lineup by bringing to the catwalk a diverse cast, including Peter Saville, Hero Fiennes, Josh Lucas and Michael Berger.

Having actor from Netflix The Society Jack Mulhern on front row in the beautiful Palazzo della Signoria for the first time, is bold. Celebrities, socialites, fashion royalties, vloggers and bloggers Dylan Sprouse, Cole Sprouse, Barbara Palvin, Matthew Sprouse, Jacob Bixenman, Pom Klementieff attending the show.

While the designer mainly played with solids, he also developed a print reproducing Piazza della Signoria’s Fountain of Neptune — a lively trait d’union between the clothes and the show’s prestigious location.