Giambattista Valli x H&M Collection in Rome 2019

Watch Giambattista Valli x H&M Collection in Rome runway show, which took place at Palazzo Doria Pamphilj on October 24th 2019

Expect ruffles, lace and glamour in the exclusive pre-drop of this year’s designer collaboration. The full collection for H&M drops on 7 November.

ABOUT GIAMBATTISTA VALLI

Giambattista Valli launched his brand in 2005, heralding his first ready-to-wear show in Paris, where he had moved from Italy to realise his dream of creating a true “Maison”.

As a leading name in fashion, Giambattista Valli brought a new approach to luxury and beauty. His narrative is about an ageless, timeless and effortless love story, shared with dreamers and lovers alike.

On May 23, H&M unveiled its 2019 designer collaboration at the amfAR gala in Cannes – and it’s the high street giant’s most red-carpet worthy collection yet.

The announcement of H&M x Giambattista Valli followed hours of speculation after eagle-eyed Instagram users spotted that both brands had changed their profile images to the same heart logo earlier that day. With five designs for women, worn by five muses – Kendall Jenner, Chiara Ferragni, Bianca Brandolini, Chris Lee (Li Yuchun), H.E.R. – as well as a suit for men, worn by Ross Lynch, the glamorous annual amfAR soirée was the perfect backdrop against which to reveal the Swedish retailer’s partnership with Giambattista Valli, the master of frothy gowns with extravagant trains and exquisite cocktail dresses.

For those less familiar with Valli’s sumptuous creations, a brief recap: the Rome-born, Paris-based couture and ready-to-wear designer launched his eponymous brand in 2005, having previously worked for the Fendi family and as creative director at Emaunel Ungaro. In July 2011, he presented his first couture collection, having been accepted as an official member of the exclusive Chambre Syndicale de la Haute Couture.

Back to the Giambattista Valli x H&M collection: the looks showcased on the Cannes red carpet were available to buy at 12 select H&M stores and at Hm.com from May 25 (the first time the collaboration has dropped almost immediately after the announcement) before the full collection hits stores and online on November 7. Brace yourself for a stampede next month, as the limited-edition early drop sold out almost instantly – bar the GBV x H&M ribbed socks.

“H&M gives me the opportunity to bring my vision of style and my celebration of beauty to a wider audience. The goal is to share my love for beauty and to be able to be part of everyone’s ‘happy moments’, to help create love stories all around the world,” Valli enthused at the time.

Lance Parker for PnVFashionablymale Magazine Issue 03 October 2019 (Digital Only)

“We are thrilled to collaborate with Giambattista Valli. He is the undisputed master of haute couture with a knack for the memorable silhouette,” Ann-Sofie Johansson, creative advisor at H&M, added. “To be able to bring his signature styles to our customers is a dream come true. We can’t wait to see their reactions to this beautiful collection.”

See every look from the full Giambattista Valli x H&M collection below.