Brave Summer Top Model Sean O’Pry for Beymen S/S 2020 splendid shot by Hunter & Gatti.
With the rebirth of the bold pastels, patterns on the pattern and form games, the looks are subjected to a character update in the Spring / Summer season of 2020.
Geometric, batik and pop prints come together in plain colors, bringing the street style closer to sartorial clothing.
Former Fashion Director of GQ Turkey Kaner Kivanç styled perfectly Sean O’Pry, all the beautiful garments are now available at retail stores on Beymen.com
Beymen behind the success story of the summer in Turkey, lies a history of more than two hundred years of experience in the family business.
Having stepped into the ready-to-wear sector in 1969 with the long-standing heritage of the Boyner family as the center of life as a business area for generations, Beymen opened its first store in 1971 in Şişli, the most prestigious shopping district of those years in Istanbul.
Following the men’s collection that attracted great attention, Beymen launched the women’s collection and the Beymen Club brand that brought a different breath to the “casual” clothing concept in 1985.
Signing a policy in 1987, yet the absence of consumer protection laws in Turkey and at a time when consumer rights not mentioned in the “Unconditional Customer Satisfaction” concept has created a revolution in the sector by implementing.
Beymen brought together another world-famous luxury fashion brands under the same roof in the early 1990s and brought another important innovation to life.
In 2007, Beymen opened another admiral ‘multibrand’ store, Beymen İstinye Park, in İstinye Park shopping center. And in the same year since, including Bottega Veneta, Celine, Saint Laurent, Etro, Tods, Dolce & Gabbana as the world’s leading fashion brands ‘monobrand’ came boutiques of the world of luxury brands by providing services to the undisputed partner in Turkey.
Beymen bringing unique shopping experience with the online trade in line with global trends in the luxury online shopping in Turkey was a pioneer.
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The monobrand concept, which offers comfortable and stylish lifestyle collections for men and women, appeals to the accessible luxury market with Beymen Club. Having opened a significant development trend since 2010, the store openings of the Beymen Club brand accelerated and the total number of Beymen Club stores increased from 21 to 44 at the end of 2017.