In a spectacular celebration on January 11, BIKKEMBERGS revealed its much-anticipated Men’s Fall/Winter 2024 collection at the ‘Showroom’ Area Monumentale in Florence during the 105th edition of Pitti Immagine Uomo. The collection, masterminded by creative director Lee Wood, encapsulates the essence of winter living through the exhilarating world of snowboarding.
The FW24 lineup transcends the conventional boundaries of fashion, delving into the multifaceted lifestyle surrounding snowboarding.
From cutting-edge technical garments to laid-back off-track ensembles and sophisticated après-ski attire, BIKKEMBERGS explores uncharted territories with unseen logos and patterns. The collection seamlessly merges style with functionality, catering to the needs of the dynamic, modern man who seeks both fashion and contemporary flair.
At the heart of this winter wonderland is the sport-fashion fusion philosophy pioneered by Dirk Bikkembergs, the brand’s founder and a prominent figure among the “Antwerp Six.”
Dirk’s avant-garde vision, honed at Antwerp’s Royal Academy of Arts, revolves around the esthetic of the modern man — strong, healthy, and virile. He laid the foundation for the brand’s strong connections with the football world, presenting fashion shows in iconic stadiums like Milan and Barcelona.
BIKKEMBERGS became the official designer for renowned football teams such as Inter Milan, Malaga, and the Slovenian National team, solidifying its position at the intersection of sport and fashion.
The brand’s motto, “Mens sana in corpore sano” (A sound mind in a healthy body), reflects its commitment to a holistic approach to fashion and lifestyle.
This philosophy is upheld by Lee Wood, the English-born creative director appointed in 2016. A graduate of the Berkshire College of Art with diplomas in Art and Fashion Design, Wood brings his talent and experience to the forefront. Having collaborated with major fashion brands in Milan, he understands the contemporary man’s needs, fostering an open dialogue between sportswear and masculine fashion.
As BIKKEMBERGS continues to evolve under Lee Wood’s direction, the Men’s Fall/Winter 2024 collection stands as a testament to the brand’s legacy. It not only pays homage to Dirk Bikkembergs’ groundbreaking vision but also embraces the challenges of the modern world, proving that fashion can seamlessly blend with the spirit of adventure and the thrill of winter sports.
