In a word of fakes, authenticity is the gem that shines through all the lies and deception that the word of fakes brings with it. When you buy a brand name, you expect to get what you paid for, the real deal. This is especially true when you pay those higher prices.
Authenticity has thus become an essential factor when making these types of purchases nowadays, as they shape customer perception and dictate buying habits.
Now, aside from the fact that you are being taken for a ride when buying a fake under the guise of it being authentic, you are also not getting the benefits, comfort, style, and exclusivity that the brand offers. That’s just not right.
After all, these usually high-end purchases are made in the name of sacrifice and commitment to saving and spending, not to mention investment. Let’s take a look at some of the most compelling reasons why you should make use of services such as LegitGrails authentication services to ensure that you are getting what you paid for.
- Health Concerns
Counterfeit or fraudulent products pose a direct threat to the health and safety of consumers, as they are not measured against the safety standards and regulations that are held by, for example, the European Union.
Products that are not tested and regulated according to the proper industry standards and guidelines put customers at risk by exposing them to potentially harmful and damaging substances and contaminants.
- Safety Implications
Product authentication is essential to making sure that both manufacturers and distributors comply with the safety and standard regulations that apply. Making children’s toys from materials that are not correctly authenticated, for example, is irresponsible and intolerable and can be the cause of absolute heartache.
- Performance
Performance in this regard is more related to sports and shoes, and customers are finding themselves paying for technical innovations that make a difference. Not just a name or a look. Counterfeit products do not have these technical advantages built into them.
Fake sports products are not only perpetrators of fraudulent goods, they are also guilty of false advertising and outright deception. This can never be tolerated. In this regard, quality makes all the difference.
Fake products most certainly do not have the same quality specification as the original does, and that being said, you can never expect the same performance from a fake.
- Values and Ethics
As the world moves forward, customers are becoming more and more concerned over the ethical practices employed by manufacturers, supporting brands that they feel operate with ethical trade and manufacturing processes. Some of these practices include:
- Transparency and Honesty
- Supporting Fair Trade and Labor Practices
- Environmental Sustainability
- Avoiding the Support of Illegal Trade and Activities
- Customer Self-Expression
At a consumer level, authenticity is more about the brand than it is about the product, and consumers are more inclined to spend their money where they feel it best serves the interests that they believe in. Your money is your vote. Spend it wisely.
