ERL, the Venice Beach-based clothing brand helmed by creative director Eli Russell Linnetz, has recently launched its highly anticipated “Made in California Chapter One” collection.


This remarkable assortment of jackets, knitwear, flared bottoms, shin-length shorts, plaid shirts, heavyweight zip-ups, sweatpants, pocket tees, and accessories perfectly encapsulates the essence of California’s vibrant spirit and its thriving skateboarding scene.


At the forefront of the collection are the striking canary yellow shearling pieces, which include an oversized jacket, bags, and jaw-dropping $28,000 USD chaps. These luxurious statement items boldly showcase ERL’s commitment to creating luxurious, eye-catching designs that effortlessly blend the laid-back California lifestyle with high fashion sensibilities.



Adding to the excitement, the brand has unveiled its first-ever footwear collection, inspired by the iconic aesthetic of skateboarding shoes. Available in cream, brown suede, and black suede colorways, the debut shoe model boasts a translucent rubber sole and a fully sherpa-covered upper.



Each pair is meticulously crafted to offer not only maximum comfort and cushioning but also a uniquely cozy and fashionable finish. The ERL label, proudly embroidered on the oversized tongue, serves as a stylish homage to the brand’s California roots.


The “Made in California Chapter One” collection has garnered praise from esteemed fashion platforms like VT Mag and Highxtar, who commend ERL’s ability to strike the perfect balance between relaxed and sophisticated design elements.



As the line continues to gain momentum, it is clear that ERL’s commitment to craftsmanship and innovation has allowed the brand to carve out a distinctive place within the fashion landscape.



In summary, ERL’s “Made in California Chapter One” collection expertly showcases the label’s dedication to melding Californian sensibilities with luxury fashion.





With its captivating skater-esque aesthetic and exquisite attention to detail, it comes as no surprise that ERL has captured the hearts of fashion enthusiasts worldwide. Be sure to explore the full collection and immerse yourself in the unparalleled world of ERL.
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IG @elirusselllinnetz // @erlÂ



