Vintage pieces never go out of style, and this summer, Attitude Magazine’s July/August 2024 issue proves just that with its electrifying editorial, “Poster Boy.” Shot by the talented Bartek Szmigulski and styled by the ever-innovative Joseph Kocharian, this feature reimagines classic fashion in a contemporary light. Featuring Elliot Meeten of Chapter Management and Tao Xu from IMG Models, “Poster Boy” is a celebration of timeless style with a modern twist.

The Revival of Vintage Fashion
In a world where fashion trends come and go, vintage pieces stand the test of time. The allure of vintage clothing lies in its ability to evoke nostalgia while remaining relevant in today’s fashion scene. “Poster Boy” taps into this timeless appeal, showcasing a range of vintage-inspired looks that encourage us to dig deep into our wardrobes and resurrect those beloved classics.

Elliot Meeten and Tao Xu: Icons of Modern Style
Elliot Meeten and Tao Xu bring their unique charisma to the editorial, embodying the spirit of the modern man who appreciates the past but isn’t afraid to experiment with the present. Their striking looks and effortless charm are perfectly captured by Szmigulski’s lens, creating images that are both aspirational and relatable.

Shorten Those Shorts
One of the standout trends in “Poster Boy” is the resurgence of shorter shorts. Gone are the days of knee-length cargo shorts; this summer, it’s all about showing a little more leg. Elliot Meeten and Tao Xu sport an array of short shorts, from classic denim cut-offs to tailored, high-waisted options. These pieces not only highlight their athletic builds but also serve as a nod to the daring fashion of the ’70s and ’80s.

Bringing Out the Classics
Joseph Kocharian’s styling shines throughout the editorial, as he seamlessly blends vintage pieces with contemporary accents. Expect to see an array of much-loved classics making a comeback, from retro graphic tees and worn-in leather jackets to timeless accessories like aviator sunglasses and chunky watches. Each look is carefully curated to pay homage to past fashion eras while keeping an eye firmly on today’s trends.

The Art of Photography
Bartek Szmigulski’s photography is a visual feast, capturing the essence of vintage fashion through a modern lens. His use of natural light and vibrant backdrops brings each outfit to life, highlighting the textures and details of the clothing. Szmigulski’s keen eye for composition and his ability to capture candid moments make “Poster Boy” a dynamic and engaging editorial that draws the viewer in.

Sustainability and Vintage Fashion
In addition to its aesthetic appeal, vintage fashion also carries an important message about sustainability. By choosing to wear and repurpose vintage pieces, we reduce our environmental impact and promote a more sustainable approach to fashion. “Poster Boy” subtly underscores this message, reminding us that fashion can be both stylish and eco-friendly.

The Influence of Icons
The editorial pays homage to fashion icons of the past who have influenced modern style. Elements reminiscent of James Dean’s rebellious cool, David Bowie’s eclectic flair, and Prince’s androgynous elegance can be seen throughout the feature. These influences are woven into the fabric of “Poster Boy,” creating a rich tapestry of style that transcends time.

Modern Interpretation
While “Poster Boy” celebrates vintage fashion, it also encourages a modern interpretation of these classic looks. Elliot Meeten and Tao Xu are seen mixing and matching pieces in unexpected ways, creating outfits that feel fresh and contemporary. This blend of old and new is at the heart of today’s fashion ethos, where personal expression and individuality reign supreme.

Available Now
For those eager to explore “Poster Boy” and the rest of the July/August 2024 issue, Attitude Magazine is available both digitally and in print. You can dive into the digital edition on attitude.co.uk, or pick up a copy at your local newsstand. The issue promises to be a treasure trove of fashion inspiration, featuring not only this stunning editorial but also a range of articles, interviews, and features that celebrate diversity and creativity in the fashion world.






“Poster Boy” is more than just an editorial; it’s a celebration of vintage fashion’s enduring appeal and its seamless integration into modern style. With the combined talents of Bartek Szmigulski and Joseph Kocharian, and the captivating presence of Elliot Meeten and Tao Xu, this feature is a must-see for fashion enthusiasts.

Whether you’re a die-hard vintage lover or someone looking to refresh your wardrobe with timeless pieces, “Poster Boy” offers plenty of inspiration for embracing the past while looking towards the future. So, shorten those shorts, bring out those much-loved classics, and step into summer with style and confidence.
Read attitude.co.uk
Photo @smiggi
Fashion Direction: @josephkocharian
Models: Elliot Meeten at Chapter Management @elliotmeeten
& Tao Xu at IMG Models
Grooming: Sandra Hahnel using Dior Beauty Homme Dermo System, Oribe and ghd
Styling Assistant: Aaron Pandher



