Dimitra Petsa Explores Greek Identity With Menswear at London Fashion Week

Greek designer Dimitra Petsa—widely known for her “wet look” aesthetic—shifted gears this season with a fresh exploration of identity, history, and tourist culture. While Petsa is famous for womenswear that fuses sensuality with performance, she expanded her universe by introducing outerwear and menswear pieces that reimagined Greek heritage through a modern lens.

Menswear Rooted in Archaeology and Tourism

The collection was inspired by tourist merchandise, but instead of cheap souvenirs, Petsa elevated the idea into fashion statements. For menswear, white T-shirts and relaxed dresses carried bold slogans like “Ancient Male Figure” and “Angel of Athens.” These tongue-in-cheek references reclaimed cultural ownership while still channeling playfulness and charm.

Other menswear options included:

• Printed sarong-style skirts paired with light tops, nodding to ancient silhouettes.
• Oversized T-shirts that hugged the body like Petsa’s signature wet designs, but executed in a more casual, wearable way.
• Symbol-printed separates in Greece’s iconic blue-and-white palette, adorned with seashells, spears, and phases of the moon.

Expanding Beyond the Wet Look

While the wet drapery effect remains Petsa’s signature, she pulled back on it this season. Instead, the focus shifted to outerwear and menswear experimentation, showing a new direction that broadens her audience.

As Petsa explained backstage: “The wet look will always be our core and soul, but I really wanted to open up the categories with more outerwear and menswear.”

A New Chapter for Dimitra Petsa Menswear

By layering myth, archaeology, and tourism into her garments, Dimitra Petsa brought a distinctly Greek masculinity into the spotlight. Her menswear pieces offered fluidity, wit, and cultural pride—proving that modern Greek identity can be just as compelling when seen through a masculine lens.