H&M Menswear A/W 2025–26 Returns to London Fashion Week
H&M has officially returned to London Fashion Week, making waves at 180 The Strand with its *Autumn/Winter 2025–26 menswear collection. Titled H&M&180: The London Issue, the event combined runway spectacle, live performance, and cultural commentary, under the creative direction of Katie Grand and styling by Jacob K.
For menswear, this was more than a collection—it was a declaration that H&M is ready to redefine its male wardrobe for a new generation.
Act One: Tailoring Meets Brutalism
The opening segment introduced sleek double-breasted coats, structured outerwear, and shearling jackets. Designed with architectural precision, the menswear pieces borrowed from brutalist aesthetics while maintaining wearability. Strong shoulders and exaggerated cuts showed H&M’s ambition to elevate men’s tailoring within its Studio line.
Act Two: Britpop Rebellion
Drawing heavily on 1990s British youth culture, Act Two tapped into Britpop-inspired plaids, argyle knits, layered styling, and rebellious leather jackets. The casual yet edgy looks channeled the energy of a London street scene, giving H&M menswear a nostalgic but relevant cultural edge.
Act Three: Elevated Menswear With H&M Atelier
The final act shifted into sleek urban eveningwear, powered by the H&M Atelier line. Polished black coats, minimalist suiting, and sculptural outerwear dominated the runway. This segment confirmed H&M’s commitment to offering a more refined menswear option—bridging the gap between mainstream accessibility and premium fashion sensibility.
Why It Matters
With nearly 70 models on stage, including Romeo Beckham in his London Fashion Week runway debut, H&M’s menswear presentation felt both star-studded and strategically sharp.
By merging Studio’s bold tailoring with Atelier’s elevated eveningwear, H&M has sent a clear message: its menswear is stepping beyond basics to claim space in the modern fashion conversation.
Mmm H&M going black.