“Being raised with 3 religions, having a Jewish mother, a Christian father, and a Muslim grandfather, you learn that finding common brings you much further than fixating on the differences. We are all human, we are all the same. The world has gotten in a sad place lately. Let’s not let it happen again. Fuck Fascism!” – Guram Gvasalia, Creative Director of Vetements.
Paris Fashion Week Spring/Summer 2026 ended on a storm of energy with Vetements presenting a politically charged, chaotic, and unapologetically rebellious show. Guram Gvasalia, who took the creative reins of the brand in 2021 after his brother Demna’s departure, infused the runway with both street culture aesthetics and a clear political message.







A Show in Techno Chaos
With pounding techno setting the atmosphere, the front row was a spectacle on its own: Yeat, Cara Delevingne, Winnie Harlow, Ice Spice, and the ever-enigmatic Michèle Lamy, who looked as if she had stepped straight out of a ritual in black magic couture. The energy was closer to a Fortnite lobby with a luxury budget than to a traditional Parisian runway.
Streetwear Meets Protest Symbolism
The collection included oversized denim, striped polos, cargo pants, inflatable travel pillows (“Ryanair-core”), and rave-ready face masks. Streetwear staples were injected with Vetements’ signature irony, while political undertones cut through the satire.
One of the most controversial moments was the debut of t-shirts featuring Nazi swastikas crossed out with prohibition symbols—a visual statement aligned with Guram’s opening words against fascism.
Meanwhile, Vetements’ cheeky slogan tops returned: the showstopper being a shirt reading “I AM NAKED UNDERNEATH MY CLOTHES”. Satirical, yes, but also a reminder of fashion’s ability to merge humor with critique.










A Funeral or a Rebirth?
Some critics likened the collection to “a Halloween anti-Kanye cosplay in Täby Centrum” and even described the show as “not a collection, but a funeral.” Yet beneath the chaos lies a brand still determined to remain a cultural disruptor.
Vetements Spring/Summer 2026 wasn’t polished minimalism. It wasn’t quiet luxury. It was loud, political, messy, and raw. And that’s exactly the point.










MAKEUP: @patmcgrathreal
HAIR: @pablokuemin
PHOTO: @giostaiano
VIDEO: @kitten_production
PRODUCTION: @villaeugenie
SOUNDTRACK: @ozmusiqe




I’m not sure about this manifesto, but he will never be Demna.