#YMCTRAUM on Julian House was the presentation by YMC AW 2017
By Julia Neel
There were no big surprises for You Must Create’s 20th-anniversary collection — only plenty of the trend-free staples that have garnered YMC its loyal following.
What was interesting, then, about YMC’s show was how their new season’s vision followed that same language. Well into their third decade, YMC are part of the establishment here – but an establishment formed in the radical heat of the Nineties, which started many of London’s ongoing conversations around the modern masculine wardrobe.
Modern and functional: The YMC winter collection presented at London Collections: MEN brings elegance sport to another level: garments to be worn all…
YMC presented its Spring/Summer 2015 collection during London Collections: Men, featuring casual looks and soft layering.