Decades and decades sportswear have met fashion and viceversa, inspiring one by one. Nike an American multinational corporation that is engaged in the design, development, manifacturing and worldwide marketing and sales of footwear spread out the first collaboration with fahsion designer Riccardo Tisci.
At Roland-Garros, Lacoste turns red clay into the foundation of its Spring/Summer 2027 menswear. Pelagia Kolotouros rewrites tennis codes through oversized tailoring, technical sportswear and flashes of electric yellow and purple.
Stefano Gallici takes the Ann Demeulemeester man into the California desert for Lonesome Heaven, a Spring/Summer 2027 collection of distressed tailoring, faded denim, leather and romantic rock layers.
Andreas Kronthaler's “Body & Soul” brings Vivienne Westwood Spring/Summer 2027 to Paris with exposed bodies, rebellious tailoring, draped silhouettes and gloriously unconventional menswear.
Tyler Maher slips into Jitrois stretch leather for P.L.A.Y., a colorful campaign mixing bare skin, graphic biker jackets, cutouts and provocative Parisian menswear.