The room was buzzing with good vibrations as Etro family and friends walked alongside professional models, all of them dressed to impress themselves alone. Veronica Etro cheered them from the front row — her husband Alessandro Frigerio was in the show, as were two of her nephews, Swann and Gerolamo Etro — while the walkers low-fived as they passed each other, trying not to laugh. One even strode down the runway with his dog.
Ramage, paisley and check details lay over relaxed silhouettes for an elegant smart-casual style. Shop the Pre-Fall Collection on sale now on http://www.etro.com
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This is Etro, so the show’s title, “State of Nature,” plus a runway background projection of forest floor, augured a russet autumn storm of foliage patterns.
Etro Uomo Fall/Winter 2015.16 Campaign/Lookbook. The collection was referred to as being “as rich and curated as a cabinet of curiosities.” This collection was a strong example of mind over matter in the pursuit of artistic sartorial adornment.
Is capital-C consciousness compatible with capital-F fashion? You'd think, like, no: But the two certainly meet in Kean Etro, who oversees the masculine arm of his family's Puglia-rooted, Paisley-famed business. This show was yoked to the egg, "as a symbol of primordial life."
For ZARA Studio Spring/Summer 2026, the message is clear: masculinity is fluid, styling is personal, and the future of menswear lies in the balance between structure and freedom.