What was interesting, then, about YMC's show was how their new season's vision followed that same language. Well into their third decade, YMC are part of the establishment here – but an establishment formed in the radical heat of the Nineties, which started many of London's ongoing conversations around the modern masculine wardrobe.
Model James McDonell takes center stage in a luminous skincare portrait series by photographer Zuzia Zawada, where exceptional lighting, expressive close-ups, and modern male beauty become the ultimate visual statement.
Mortiz steps into the natural light for photographer Oskar Cecere, delivering a relaxed and intimate portrait series celebrating youthful masculinity and effortless sensuality.
Baptiste Giabiconi explores a new side of masculine style in The Shape of Him, a striking L’Officiel Hommes editorial photographed by Harol Baez and styled by Darryl Dickens.
From Loewe to Dior, Drew Starkey continues his creative partnership with Jonathan Anderson in a Spring 2027 campaign at LACMA, where museum masterpieces meet relaxed tailoring, faded denim, and a new interpretation of masculine luxury.
Joe Alwyn steps into an artist's studio for RIMOWA's latest campaign, where the new Umber and Ultramarine collections meet quiet luxury, contemporary menswear and creative individuality.