A cinematic new campaign, lensed by photographer Willy Vanderperre. Evocative of the reimagined American codes which Chief Creative Officer Raf Simons has established as...
“We wanted to look at an idea of appropriation, an appropriation of place, of objects, of advertising, of characters, of attitudes. We wanted to bring these all together in an extreme setting, to make them real and unreal at the same time. We wanted to bring the characters found in the collection to life.”
—Raf Simons, Chief Creative Officer, CALVIN KLEIN