ZEM “DUSK” Fall/Winter 2012

The latest advertorial campaign for the Fall/Winter 2012 collection, from the Dutch-based brand ZEM, features clean color-blocking with sharp angular accents. Simple styles are combined with distinctive accents. From suited separates to sharp shirting and fitted trousers, the collection doesn’t shy away from color, showcasing a rich palette of deep rust hues, earth tones and eye-catching emerald green bursts.

Model Bas Peters, captured by the lens of photographer Pieter Jan Boterhoek, is stoic and sharply dressed exuding a quiet confidence and undeniable fashion flair. This stylishly simple lookbook redefines minimalist menswear with effortlessly cool ensembles that are fresh, fun and youthful.

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