Parure

Gucci Primavera brings six very different visions of modern masculinity together as Tom Brady, Shawn Mendes, Jin, Xiao Zhan, Tarzzan and EsDeeKid join a campaign universe led by Kate Moss in Johan Renck’s And We Shall Dance Again.

Tennessee takes the crown. Meet Jaydon Kanipe, the athletic, small-town entrepreneur whose combination of physique, discipline and grounded masculinity carried him from Baxter, Tennessee, to the Mister USA 2026 title in Las Vegas.

Deacon Phillippe embodies the modern California boy in ERL’s Sailing Collection, photographed by Eli Russell Linnetz at the brand’s Venice Beach studio.

Brazilian male model Arthur Becari takes his muscular physique to the ranch, pairing faded denim, a black cowboy hat and bare skin with water, weathered wood and rugged Western sensuality. Should he stay? After seeing this gallery, our vote is definitely yes.

Matthew Crawford debuts a striking blonde look in a rugged outdoor gallery filled with sun, rocks, direct flash and plenty of summer body inspiration.