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Prada “Real Fantasies” Fall/Winter 2012 Lookbook

Prada have just released their “Real Fantasies” Lookbook for the Fall/Winter season. The lookbook is a creative pop-up scrap book of inspiration behind the collection, featuring the models wearing the most stand out designs from the collection. Prada projects the future of fashion as a retrofitted past. Set within a dystopian society of machines and jagged geometries, genetically perfected clones roam digital colonies. Each scene depicts an antiquated landscape within a galaxy of characters engrossed in oblique and possibly deviant power dynamics.

Credits:
ART Direction by AMO: Ippolito Pestellini Laparelli, Fausto Fantinuoli
ARTWORK: Jeroen Koolhaas, Lok Jansen
EDITING and VISUAL FX: APRIL
PHOTOGRAPHY: Phil Meech
FILMING by APRIL: Matteo Frittelli, Gabrio Bellotti
MUSIC: Frédéric Sanchez

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