Marc Jacobs takes over from Jean Paul Gaultier as the new creative director of Diet Coke for 2013.
“I feel very privileged to be the new creative director of Diet Coke and put my stamp on the 30th anniversary campaign,” said Marc Jacobs. “Diet Coke is an icon – and I love an icon.“
Diet Coke celebrates its 30th anniversary this year, and so the partnership has been dubbed “Sparkling Together For 30 Years”.
A limited collection of bottles designed by Jacobs and inspired by the Eighties, Nineties and Noughties, along with signature Jacobs motifs will be unveiled later this month.
