Bshi Underwear and Swimwear
About: Bshi is an underwear and swimwear brand for men, originally from the state of Sonora in Mexico. Inspired by the Sea of Cortes and the Seri tribe, in Bshi we create comfortable designs, with great attention to detail for men who are looking for a different option of a daily use product.
Products are made by 95% Cotton 5% Elastane 100% Made in Mexico.
The Campaign was shot on location on the beaches Bahia de Kino and Punta Chueca in Sonora, territory of the Seri Tribe. The photographer was the one and only Memo Cota, working with model Rodrigo Sahagun.