By Matthew Schneier
It’s a quality that made him a smart choice for Hermès, which makes its super-luxury pitch to the perennial traveler. But it’s also a quality that can make his namesake line, where he indulges it fully, a bit obscure to shoppers weaned on jeans and T-shirts. (After several years in business, Lemaire finally introduced his own jeans a season or two ago.) For Fall, by his own admission, he moved his collection in a more urban direction. He introduced leather jackets and shetland sweaters to complement his usual yak-wool knits. He didn’t compromise on any of his fixations (large, carrot-shaped trousers; loose, draping coats), but by offering more of a foothold to casual observers, he situated his collection in a wider context.