Lensed by photographer Owen Bruce and styled by Justin Min, Howe’s Fall/Winter 2014 image campaign features Beau Jensen of Fusion Models. Grooming by Sierra Min. Videography by Joe Hollier.
“In many ways, this was the season that the Howe collection came of age. We’ve managed to hit a perfect balance between clean, modern styling and genuine street cred,” says designer Jade Howe. “Clothes that are casual and comfortable also have an air of urban sophistication–there’s an edge, but never to hard. For work, for play, these are the clothes to live your life in.”
There’s no doubt that since Howe’s origins in 2001, the brand has brought a distinct West Coast perspective to the world of men’s clothing. After all, Jade Howe, the man behind the eponymous label hails from the Southern parts of the Golden State. However, for its latest autumn/winter collection, the brand found its inspiration elsewhere.
“This season the New York minute had a huge influence on Fall’s look on it overalls feel from fabrics to silhouettes. It’s modern, crisp, and elevated aesthetic speaks to a man on the move,” says Howe himself.
Throughout the line, you’ll see a strong presence of tonal color blocking, quilted detailing, and workwear inspired bombers—all of which we wouldn’t mind having in our closets come fall. Shop the collection HERE as the pieces have already begun rolling out, and be sure to check out the video below.