First Person Lover game launch on January 28th! www.firstpersonlover.com


FPL_Kiss gun in game

Swedish fashion brand Björn Borg is to release their next collection through a free web-based game the 28th of January. The game introduces a new genre, a first person shooter where you battle evil forces with the power of love. In the new trailer for ”First Person Lover”, the brand unveils two weapons. A handgun that fires holographic kiss mouths and an automatic rifle that fires heart-shaped soap bubbles. The trailer parodies classic product-introduction videos, similar to those held by tech giant Apple.

The First Person Lover Game is free of charge and is launched on January 28th 2015 at firstpersonlover.com

FPL_The Kiss gun FPL_Bubble blaster

Game Specs:

– Single player First Person Lover Game

– Web based game for PC and Mac found at firstpersonlover.com

– 30 minutes+ of game play in three levels

– Lets players shop Björn Borg clothing in an in-game shopping mall

– Co-developed with gaming star Christopher “GeT_RiGhT” Alesund

– Game characters are inspired by strong, individual and fashionable models

– All weapons are fictional and co-created by Garbergs, Isbit Games and Björn Borg

– Developed by Isbit Games.


Spokes persons:

Lina Söderqvist, Marketing Director, Björn Borg

Christopher “GeT_RiGhT” Alesund, co-developer and top-sport player

James Lee, Head of Design, Björn Borg

See also  In Natura

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