HOT Impetus Underwear Campaign

HOT Impetus SPRING SUMMER 2015 'Life' is the leaves which shape and nourish a plant, but 'art' is the flower which embodies its meaning”, Charles Rennie Mackintosh. Simplicity, style and functionality: this is the new slogan of the new Spring Summer Collection by HOT Impetus. This season, the topic "Art Nouveau", more precisely the one from the Glasgow School of Art, is a source of inspiration for HOT. Japanese culture, the simplicity of the shapes and the eclectic mix of styles and influences are reflected in the brand offers. The simple design lines of the famous Hill House chair of the Scottish designer Charles Rennie Mackintosh inspired each piece of the new HOT collection of the brand. Metallic elastics, semi-bright, fluid and fresh WWW.HOTIMPETUS.COM Further information : HELENA SOARES HSOARES@IMPETUS.PT FERNANDO FIGUEIREDO FFIGUEIREDO@IMPETUS.PT +351 252 859 210 COLOURS The colours of the new collection are sober moving between white and black and the bright dark blue, glazed orange, mint green and scarlet red. PATTERNS Two proposals for patterns in the new collection by HOT are presented. The Lowke line, conceived in polyamide and elastane, has a geometric pattern with stripes and multidirectional patterns in blue tone on tone and an elastic waist with double silver stripe in scarlet and side logo. And the Glasgow line, conceived in cotton and elastane, with geometric patterns mixed with arabesques and elastic waist in royal blue satin. LINES Beyond these two lines with iconic patterns, the collection by HOT is composed of 7 groups: fabrics characterize the HOT pieces for this season.

HOT Impetus SPRING SUMMER 2015

‘Life’ is the leaves which shape and nourish a plant, but ‘art’ is the flower which embodies its meaning”, Charles Rennie Mackintosh.

Simplicity, style and functionality: this is the new slogan of the new Spring Summer Collection by HOT Impetus.

This season, the topic “Art Nouveau”, more precisely the one from the Glasgow School of Art, is a source of inspiration for HOT. Japanese culture, the simplicity of the shapes and the eclectic mix of styles and influences are reflected in the brand offers.

The simple design lines of the famous Hill House chair of the Scottish designer Charles Rennie Mackintosh inspired each piece of the new HOT collection of the brand. Metallic elastics, semi-bright, fluid and fresh

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