HOT Impetus Underwear Campaign

HOT Impetus SPRING SUMMER 2015 'Life' is the leaves which shape and nourish a plant, but 'art' is the flower which embodies its meaning”, Charles Rennie Mackintosh. Simplicity, style and functionality: this is the new slogan of the new Spring Summer Collection by HOT Impetus. This season, the topic "Art Nouveau", more precisely the one from the Glasgow School of Art, is a source of inspiration for HOT. Japanese culture, the simplicity of the shapes and the eclectic mix of styles and influences are reflected in the brand offers. The simple design lines of the famous Hill House chair of the Scottish designer Charles Rennie Mackintosh inspired each piece of the new HOT collection of the brand. Metallic elastics, semi-bright, fluid and fresh WWW.HOTIMPETUS.COM Further information : HELENA SOARES HSOARES@IMPETUS.PT FERNANDO FIGUEIREDO FFIGUEIREDO@IMPETUS.PT +351 252 859 210 COLOURS The colours of the new collection are sober moving between white and black and the bright dark blue, glazed orange, mint green and scarlet red. PATTERNS Two proposals for patterns in the new collection by HOT are presented. The Lowke line, conceived in polyamide and elastane, has a geometric pattern with stripes and multidirectional patterns in blue tone on tone and an elastic waist with double silver stripe in scarlet and side logo. And the Glasgow line, conceived in cotton and elastane, with geometric patterns mixed with arabesques and elastic waist in royal blue satin. LINES Beyond these two lines with iconic patterns, the collection by HOT is composed of 7 groups: fabrics characterize the HOT pieces for this season.

HOT Impetus SPRING SUMMER 2015

‘Life’ is the leaves which shape and nourish a plant, but ‘art’ is the flower which embodies its meaning”, Charles Rennie Mackintosh.

Simplicity, style and functionality: this is the new slogan of the new Spring Summer Collection by HOT Impetus.

This season, the topic “Art Nouveau”, more precisely the one from the Glasgow School of Art, is a source of inspiration for HOT. Japanese culture, the simplicity of the shapes and the eclectic mix of styles and influences are reflected in the brand offers.

The simple design lines of the famous Hill House chair of the Scottish designer Charles Rennie Mackintosh inspired each piece of the new HOT collection of the brand. Metallic elastics, semi-bright, fluid and fresh

Subscribe

Related articles

Dominic Albano Sells Sex With His New Tank Top Collection

Dominic Albano expands his label with slim-fitting baby rib cotton tanks in black, white and chocolate, using intimate photography, underwear and the male body to continue the provocative queer visual language he established in 2023.

Vitek in Black & White: The Male Form by Adam Cekiera

Vitek steps in front of Adam Cekiera's lens for a striking black-and-white study of the male form, where natural light, shadow, grain and an athletic physique create a beautifully stripped-back photographic series.

Konstantinv in the Wild: Aleksey Batalov Photographs a Study of Strength and Solitude

Strength meets nature as Konstantinv steps outdoors for Aleksey Batalov, combining a powerful physique, minimal white styling and dramatic sunset light in a striking study of the male form.

Cœur Bleu: Alexis Blanchard by Xavier Murillon

Blue eyes, bare skin and dramatic cobalt light. Alexis Blanchard stars in Cœur bleu, a sensual Paris portrait series photographed by Xavier Murillon and styled by Eden A.D.

Paraíso: Leonardo Loreto and Patrick Church Turn the Brazilian Body Into a Canvas

Leonardo Loreto and Patrick Church meet under the Rio sun for Paraíso, a six-look beachwear capsule celebrating Brazilian identity, art, sensuality and the freedom of the body.
fashionablymale
With Chris's positive vibes, each photo session comes alive, whisking you into a world of unmatched beauty and cool. Explore Fashionably Male, where since 2010, we've nailed the best trends and stunning features.

Leave a ReplyCancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.