For Björn Borg, space is the limit when the brand sets out to top last year’s celebrated show during Fashion Week in Stockholm. With the brand’s Head Designer James Lee at the helm, expectations are high as Björn Borg literally creates an out-of-this-world experience to showcase its first collection since the company redirected its business focus to sportswear.
The SS16 show is inspired by the concept of breaking new frontiers for the love of mankind. Mars One epitomises this idea and our show is a tribute to the bravery and faith these pioneers show by venturing to the unknown for the sake of evolution and innovation. The journey sets the scene for the show featuring our fashion sportswear collection that is perfectly fit for the ultimate challenge – training for Mars! says James Lee, Head of Design at Björn Borg.
Spring Summer 2016 takes the brand’s sports fashion expression to new heights. The show will feature all product groups entailing sportswear, swimwear, underwear, shoes and accessories with an emphasis on the sport range.