British menswear magazine CLIENT Magazine has always been known for its elegance and subtlety, from the crisp black-and-white photography to the clean-lined design, so it’s no surprise that they would celebrate their fifth anniversary without undue fanfare. Instead of an advertisement for themselves, the latest issue keeps the spotlight, as always, on the models within, starting with cover boys Mats Van Snippenberg and Erik van Gils, who help lead off the NEXT Model Army, a feature of many of the agency’s notable faces, from Kit Butler and Paul-Alexandre Haubtmann to Carl Axelsson and Lucky Blue Smith, all of them shot over the course of a day by Ian Cole in the London offices. “Ian was great,” says Smith of the experience. “He let me make silly faces, so that made it super fun.”