Demna presents his complete vision for Gucci with Spring 2027 menswear, balancing bourgeois tailoring, sensuality, leather, denim and unmistakable house codes in a wardrobe built around the many identities of the Gucci man.
Gucci Primavera brings six very different visions of modern masculinity together as Tom Brady, Shawn Mendes, Jin, Xiao Zhan, Tarzzan and EsDeeKid join a campaign universe led by Kate Moss in Johan Renck’s And We Shall Dance Again.
There’s a lingering question hovering over this new chapter at Gucci: Is this a strategic evolution—or simply a targeted demographic maneuver dressed up as creative...
Gucci’s Fall Winter 2025 campaign, The Portrait Series, shot by Catherine Opie, captures the beauty of selfhood through tailoring, rhythm, and identity. A human-centered vision of fashion emerges in every frame.
Kit Butler fronts Gucci’s 2025 GG Obsession campaign in a stunning Riviera-set story of modern masculinity and timeless style. The GG monogram has never looked more lived-in.
Gucci’s Fall/Winter 2025 collection, unveiled at Milan Fashion Week, marks a significant transition for the brand following the departure of creative director Sabato De...
Gucci has consistently stood at the forefront, merging tradition with innovation to create collections that capture the zeitgeist while paying homage to the brand's...
Model Wout Romeijn, represented by Priscillas Models in Sydney, stars in a sun-drenched portrait series photographed by Diego Pinto. Discover an effortless blend of coastal menswear, masculine beauty, and timeless black-and-white photography.
Nino returns to his modeling roots in The Modern Muse, an exclusive editorial photographed by Nixon Marquez. Intimate, sensual, and effortlessly playful, the series celebrates masculine beauty, confidence, and the passion behind the camera.
Photographer Lukáš Kimlička captures model Vojta Podolník in a striking portrait series combining vibrant blue studio photography with intimate black-and-white compositions. A celebration of athletic beauty, natural confidence, and masculine form.