Demna presents his complete vision for Gucci with Spring 2027 menswear, balancing bourgeois tailoring, sensuality, leather, denim and unmistakable house codes in a wardrobe built around the many identities of the Gucci man.
Gucci Primavera brings six very different visions of modern masculinity together as Tom Brady, Shawn Mendes, Jin, Xiao Zhan, Tarzzan and EsDeeKid join a campaign universe led by Kate Moss in Johan Renck’s And We Shall Dance Again.
There’s a lingering question hovering over this new chapter at Gucci: Is this a strategic evolution—or simply a targeted demographic maneuver dressed up as creative...
Gucci’s Fall Winter 2025 campaign, The Portrait Series, shot by Catherine Opie, captures the beauty of selfhood through tailoring, rhythm, and identity. A human-centered vision of fashion emerges in every frame.
Kit Butler fronts Gucci’s 2025 GG Obsession campaign in a stunning Riviera-set story of modern masculinity and timeless style. The GG monogram has never looked more lived-in.
Gucci’s Fall/Winter 2025 collection, unveiled at Milan Fashion Week, marks a significant transition for the brand following the departure of creative director Sabato De...
Gucci has consistently stood at the forefront, merging tradition with innovation to create collections that capture the zeitgeist while paying homage to the brand's...
In Tel Aviv, photographer Eden Yeru, known as Hair Light and Shadow, turns a simple portrait session with Idan into an intimate exploration of masculine beauty, reflection, and the quiet language of light.
Sometimes, all it takes is the right light, a...
Strength meets vulnerability as photographer Elly Dobrynina captures Moscow-based fitness coach Mikhail Chernyakov in an intimate black-and-white portrait series celebrating the male form.
World champion freestyle skier, bodybuilding competitor and aspiring actor Kiernan Fagan steps into the spotlight in a striking Salt Lake City photo series by Hooli, exploring strength, style and cinematic masculinity.
Model James McDonell takes center stage in a luminous skincare portrait series by photographer Zuzia Zawada, where exceptional lighting, expressive close-ups, and modern male beauty become the ultimate visual statement.