Gucci Primavera brings six very different visions of modern masculinity together as Tom Brady, Shawn Mendes, Jin, Xiao Zhan, Tarzzan and EsDeeKid join a campaign universe led by Kate Moss in Johan Renck’s And We Shall Dance Again.
Gucci’s Fall Winter 2025 campaign, The Portrait Series, shot by Catherine Opie, captures the beauty of selfhood through tailoring, rhythm, and identity. A human-centered vision of fashion emerges in every frame.
Kit Butler fronts Gucci’s 2025 GG Obsession campaign in a stunning Riviera-set story of modern masculinity and timeless style. The GG monogram has never looked more lived-in.
Gucci’s Fall/Winter 2025 collection, unveiled at Milan Fashion Week, marks a significant transition for the brand following the departure of creative director Sabato De...
Gucci has consistently stood at the forefront, merging tradition with innovation to create collections that capture the zeitgeist while paying homage to the brand's...
Silvester Ruck channels the timeless elegance of the great male models of the 1990s in a striking black-and-white portrait series photographed by Vincent Flouret in London.
Meryll Rogge reassembles the male wardrobe for Marni Spring/Summer 2027 in Milan, mixing eccentric tailoring, layered knitwear, leather, shorts, sandals and unexpected color inside a Formafantasma set literally reconstructed from last season.
Maria Grazia Chiuri loosens the rules of the Roman wardrobe for Fendi Spring/Summer 2027, bringing sensual tailoring, exposed skin, sheer layers, fur, relaxed denim and fluid silhouettes to menswear in Milan.
Antonio Marras turns Spring 2027 menswear into a Sardinian wedding celebration, mixing romantic tailoring with florals, camouflage, relaxed trousers, short shorts and eccentric summer layering.
Jil Sander Spring 2027 menswear turns familiar tailoring, fluid trousers, crisp shirting and restrained knitwear into a quietly subversive study of proportion under Simone Bellotti.