Modus Vivendi – New Campaign – Perforated Line

Modus Vivendi launches new Perforated Line

Men’s underwear, swimwear and athletic loungewear brand Modus Vivendi is starting the presentation of its Spring Summer 2016 collection with the new Perforated Line. The line comprises underwear and tank tops in four colour variations, designed to combine two main fashion trends for this season: colour blocking and powdery pastels.

The underwear of the Perforated line come in three distinctive cuts: mini briefs, briefs and boxers. They all feature side and back panels made from a cotton based, high quality sporty mesh to allow moisture wicking and contrasting, solid, cotton based, pouch. These playful designs are perfect not only for the gym but for any other activity and every occasion. The colourways are trendy and modern combining powdery pastels with bold classics. The tank top of this line is a versatile, slim fit design with stylish, contrasting neck and arm trims which you can wear at the gym, as street wear with your favourite jeans or to match the underwear of this line. 

For the first part of its extensive Spring Summer 2016 campaign, Modus Vivendi chose talented Greek photographer George Kostopoulos and new face, model Alexios Charistos. This campaign is called P4 which stands for the four new colour combinations of this line and its design elements: Playful, Perforated and Powdery Pastels. 

Credits:

Underwear and tank tops: Modus Vivendi

Photographer: George Kostopoulos

Model: Alexios Charistos