This is Hardy Amies showing off Spring/Summer 2017 Menswear Collection at LCM. I really get surprised because it seems like a little bit casual for what we have seen lately on Hardy Amies. But it really nice, very suitable for young ages and adult people.
The Hardy Amies Spring Summer 2017 collection presents traditional tailoring worn in a modern way. Showcased in the newly renovated Salon – the heart of Hardy Amies’ spiritual home at No.14 Savile Row – SS17 respects menswear codes whilst introducing a new energy to the house.
Born in London’s Maida Vale in 1903, Hardy Amies opened the doors of his Savile Row headquarters in 1945 and soon became a pioneer of British tailoring.
The ABC of Men’s Fashion by Hardy Amies was first published in 1964. A directory of his expert advice and witty opinion, the ABC was a guide to style and dressing for the modern man.