MCM x Christopher Raeburn Spring/Summer 2017 London

To celebrate its 40th anniversary, German luxury purveyor MCM collaborates with British fashion designer Christopher Raeburn to reimagine the brand’s iconic cognac Visetos canvas in his signature RE-MADE aesthetic. The pioneering Raeburn deconstructs and reconstructs original MCM bags, transforming them into a bold, surprising capsule collection of ready-to-wear and accessories made for today’s global nomad. The exclusive range pushes the limits of creativity and innovation—tenets central to the MCM brand for four decades.

Central to Raeburn’s aesthetic is a concept of “luxury with integrity”—a finesse, sophistication, and inherent design quality fused with a futuristic thrust toward responsibility, sustainability, and environmental awareness. Hailed by American Vogue as a leader of fashion’s “reduce, reuse, recycle” movement, Raeburn brings his forward-thinking approach to MCM, utilizing high-tech fabrics and modular design systems to offer consumers a freedom beyond time, place, and occasion.

See also  Eliran Nargassi Fall/Winter 2017 Campaign
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