Todd Snyder is a man who evolves with the times, so it makes sense that he would capitalize on the relationship he created with Champion four years ago for his more-active inspired, younger-skewed spring collection.
The designer, who has been known for his sartorial leanings, instead focused more on the sportswear side of his business. While tailored clothing was still part of the offering, the more-directional message came through updated Fifties Harrington jackets, satin basketball shorts and retro track suits that felt right out of a Wes Anderson movie.
“I needed to shift a bit, and with Champion in our wheelhouse, I thought, why not play with it,” he said.
Tie-dyed seersuckers and floral printed linen suits helped integrate the sartorial element into the dynamic, youthful collection.
Snyder’s long background in retail has given him a clear sense of where the market is moving and his place in it.