‘Troopers’ joins Hong Kong Men’s Streetwear brand MASS

MASS Branded recently launched their new capsule collection of high-end streetwear for men.

Designer Mass Luciano continues to play with structured mesh styling, for a look that’s both seductive yet subtle. Taking it’s cue from the premier collection, MASS Branded offers updated lighter versions of the brands popular styles, in their signature black and white colors.

I can’t resist what this is about, this is a great job by photographer Antoni d’Esterre, lets take a look over the new Troopers:

“We get a lot of feedback via Instagram and social media from ‘the troop’, and they’re definetly part of our design process”, says Mass Luciano about his customers.  The new paneled mesh sweatpants was added to this capsule because of requests for a pant version of their popular mesh shorts.

Photographer Antoni d’Esterre captured the new collection in a series of editorials which high-lights the brands attitude. This story shot at Background Studios in Madrid features models Tony C. Santos and Emad G. Romero in looks styled by Mass Luciano. 

Seeking for original Urban essentials, stop and stare because here comes MASS a men’s streetwear brand, offering contemporary basics with a modern edge. Drawing inspiration from the fast paced city of Hong Kong, designer Mass Luciano was influenced by the city’s architecture and construction, particularly the iconic bamboo scaffolding with mesh netting. 

All styles are exclusively available online at massbranded.com

CREDITS

• Photographer: Antoni d’Esterre Darby-Dowman (IG:  @theadddproject)
• Models: Tony (IG:  @tony_csantos), Emad (IG:  @thechamaleonic)
• Stylist: Mass Luciano (IG:  @massluciano)
• All Clothing: MASS (IG:  @mass_branded); available at massbranded.com