Gosha Rubchinskiy has unveiled a collaboration with adidas Football at his FW17 show in Kaliningrad, Russia.
Images from the show have already begun circulating on social media, and Business of Fashion is reporting that the collection goes beyond a one-off collab. Instead, it’s said to be a longer-term initiative that will unfold over three seasons in the run up to the 2018 World Cup in Russia, which adidas is sponsoring.
The report also says the output of the collaboration will include additonal content and events, including two more runway shows in Russian cities hosting the World Cup. “It’s early stages, so we’re not sure yet. There will be a book. There might also be a capsule collection with the World Cup. The big event will be with the World Cup,” Adrian Joffe, president of Comme des Garçons, which owns and operates the Gosha Rubchinskiy label, told BoF.
Details are still scarce, stay tuned to Highsnobiety for official pictures and reports from the show. In the meantime, check out some of the early shots from runway show.