Perry Ellis is focusing its efforts on a see-now-buy-now initiative in September and, as a result, opted to forgo a traditional runway show this season in favor of a look book and a consumer outreach in the fall.
During a preview at the company’s offices, creative director Michael Maccari said the change also involves bringing the commercial collection and the higher-end Signature line together under the core Perry Ellis label. Even so, there will still be pinnacle product and special pieces with more-limited distribution.
These special pieces will be focused on PE Schooled, he said, noting that the name is intended to invoke both the brand name as well as physical education. No surprise then that the collection incorporates a lot of active and technical influences. A pinstripe “suit,” for example, looks more like a tracksuit with a stripe running up the side of the pant, a zip-up jacket and matching cardigan.
