Last season Charles Jeffrey “LOVERBOY” exhaled from MAN, is the joint initiative between Topman and Fashion East (the non-profit organisation established by Lulu Kennedy MBE and the Old Truman Brewery in 2000).
Now LOVERBOY brings his own joy to London Fashion Week: Men’s with a extravaganza theatre cirq-parade. The wonderful world of LOVERBOY is full of fantasy, childhood memories, sissy characters, authority figures, like a stoned “Alice Wonderland”.
“Children High On Drink And Drugs” quoted a yellow t-shirt with a long skirt with crinoline, you can see paradoxical artsy gowns, like every model has its own story-teller, like artsy painting.
Charles Jeffrey inspires himself from arts, theatre, films, famous painters like those of its subcultural ancestors (think Taboo, the Batcave, Blitz), which saw gangs of outrageously dressed eccentrics descend on to the streets of London, LOVERBOY’s origins were DIY – an empty slot at Vogue Fabrics, some handmade, giant hearts and pictures printed off the internet and stuck up haphazardly on the walls.