Benjamin Eidem runs new ads for Vilebrequin Summer Ads 2017

Vilebrequin is the original swimsuit tailor 🐢 from Saint-Tropez since 1971. This Summer show us your perfect splash joining the advertisement Campaign International model Benjamin Eidem.

As he watched the world go by from the spotless terraces of St-tropez in the summer of 1971, Vilebrequin founder Fred Prysquel began to frame a story from behind his tinted lenses. The colorful, carefree world of his revolutionary swim short sketches has remained the essence of the Vilebrequin spirit ever since.

Partnering with the world’s leading lens manufacturer, Carl Zeiss, to achieve precision optical performance. Each pair of Vilebrequin sunglasses features a mono, mirror and polarised branded Zeiss lens option, each of which offer high definition vision with faultless protection.

Every minute, every second, our sun collectors jet off in search of the perfect escape. For a weekend, for a night – or as long as they decide – they are free to enjoy the luxury of time. Shirts and ties are swapped for swimsuit tailoring, and every day glasses take on a tint of St-Tropez. Designed to help you make the most of your moments in the sun , Vilebrequin timepieces continue to cultivate the spirit of summertime. Lightweight and water resistant, streamlined and effortless, each pieces in the collection is made to accompany your travels – for vacation, or a little while longer. —Roland Herlory, Vilebrequin CEO

Benjamin Eidem for Vilebrequin Summer 2017 Ads10

All watches are limited edition designs – great collector items.
Made of the finest materials : stainless steel, silicone, aluminum, nylon mesh.
Unisex – appeal to both men and women.

From July 1 – August 31 2017, show us your perfect splash and you could win matching Vilebrequin swim shorts worth a total of 500€.


To participate:

  1. Slip on your finest Vilebrequin swimsuits.
  2. Find a bystander to your capture your acrobatics and start warming up for the main event.

  3. Share the evidence ! Post a photo or video of your father-son jump to Instagram using #VilebrequinJump and remember to tag us @vilebrequin.

Four father-and-son swimsuit sets are yours to win, from July 1 – August 31 2017.

3… 2… 1… Plunge !

Official rules

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