Spanish model Christian Santamaria is currently setting millions of hearts racing worldwide as the face (and body) of Davidoff’s new Cool Water Night Dive fragrance. In his 11 years modelling the former pro runner has walked for designers including Jean-Paul Gaultier, Valentino, Dolce & Gabbana, Paul Smith, and fronted campaigns for the likes of Boss Hugo Boss, D&G and Armand Basi Silver Nature fragrance.

3 Ways to Lighten the Tone of Your Trendy Fashions “About Us” Page

Photographed by Felix Kruger, model Leebo Freeman appears in the fall/winter 2014 campaign of German fashion label New Yorker. Embracing a young contemporary attitude, everyday fashions come together with a fun ease. Hooded jackets are light and transitional, denim jeans relaxed and timeless essentials like flannel cut with semi-slim fit. Added to the mix are graphic t-shirts, bomber jackets, logo dressed hooded pullovers and other laid-back items. / Grooming by Helge Branscheidt (Klaus Stiegemeyer). Creative direction by Jorn Mecher and Philip Papendiek.
Leebo Freeman by Felix Kruger

One of the most interesting aspects of today’s market is that consumers want to know more about the brands they deal with. In the world of fashion, this may have a high impact on buying decisions and so your visitors may first flip to the “About Us” page to see what you stand for. 

Benjamin Eidem Gif by Fashionably Male

What is your company’s mission and are you a green company? Do you really focus on customer satisfaction or you simply out for a quick buck? Although you need to address all those concerns, you also want to keep them there long enough to understand your brand and, hopefully, feel comfortable doing business with you. Instead of going all super-tech on your visitors, lighten the tone with these strategies. Keep them around long enough to shop.

Spanish model Christian Santamaria is currently setting millions of hearts racing worldwide as the face (and body) of Davidoff’s new Cool Water Night Dive fragrance. In his 11 years modelling the former pro runner has walked for designers including Jean-Paul Gaultier, Valentino, Dolce & Gabbana, Paul Smith, and fronted campaigns for the likes of Boss Hugo Boss, D&G and Armand Basi Silver Nature fragrance.
Christian Santamaria Gif by FM

1. The Customer Always Comes First

One of the biggest mistakes that many companies make is in talking about themselves first. Yes, it’s important to tell potential customers about who you are and what you do, but they won’t be interested if they have the remotest inclination that you are all about you and care nothing for them. Begin with what you can do for them. Talk about how your fashions are designed for them, styles which are trending, styles manufactured with sustainable practices, and so forth. Address your audience’s needs first and then move on to your own personal mission. But remember, don’t pontificate – keep it light and remember, the customer always comes first

2. Employ Light Hearted Yet Meaningful Memes and Graphics

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It never hurts to inject a bit of lighthearted humor in your “About Us” page. Sometimes, simple silly graphics will suffice, but since memes are trending, why not build your own? You can download simple expressive faces and then add your own text. Keep it simple. Keep it light. Keep it applicable to your brand and audience. Try downloading those faces from Ragemaker.net with all the tools to build amazingly simple yet effective memes.

3. Keep It Conversational

As mentioned above, today’s consumer wants to develop a relationship with brands they deal with. This means that your “About Us” page is the place to start building that relationship. Keep the entire page light, rather informal, and always in a conversational tone. Think of it like being introduced to someone for the very first time. What do you think about a person who is overly formal and curt during the introduction? Wouldn’t you rather a friendly handshake and a genuine smile? That’s what your page should do for those who come seeking fashions you offer. 

Travis

While you do want to make key points about who you are, what you do, and what you can do for your customers, you also want to keep it light and conversational. Don’t give a monologue about your company but instead, invite them to ask questions, contact you, and even comment if they desire. Conversation is a two-way street, so keep it that way. Keep the traffic moving in both directions and you’ll find they’ll gladly look at the fashions you have available. It’s a win-win relationship building strategy which has yet to fail.

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Jonathan Mark Weber & Bryce McKinney by JONO

1 comment on “3 Ways to Lighten the Tone of Your Trendy Fashions “About Us” Page

  1. […] Source: 3 Ways to Lighten the Tone of Your Trendy Fashions “About Us” Page – Fashionably Male […]

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