Proud to announce the launch of a radical new part of business; RÆFOUND by Christopher RÆBURN Spring/Summer 2021 in London Fashion Week.
“What could be more radical than making nothing at all?”
Christopher Raeburn
Post COVID-19 we’ll be facing a bigger environmental and inventory crisis than ever before. The impact on our planet to continuously satisfy human consumption is devastating, with close to 100 billion pieces of clothing made each year Worldwide (London Sustainability Exchange, February 2018).
We overproduce, we over consume and we waste too much. We need to stop making more stuff.
Offering a solution to the mounting environmental and inventory crisis, RÆFOUND is an evolving non-seasonal range of original, unworn military apparel and accessories in full size sets, personally sourced by Christopher.
RÆFOUND by Christopher RÆBURN first range begins with a focus on the European militaries of the UK, France, Austria and Holland.
RÆBURN is a British fashion label with a unique and innovative approach to creating menswear, womenswear, and accessories collections.
The RÆMADE ethos still guides and influences every aspect of the RÆBURN design and development process; a RÆBURN product is defined by distinctive aesthetic, meticulous detail, considered functionality, and sustainable intelligence.
Christopher’s pioneering work has brought responsible design to a main-stream fashion audience and presents a new definition of luxury with integrity.
The brand is currently stocked in some of the best stores worldwide and has received an amazing array of media coverage nationally and internationally, reflecting an unusually balanced combination of high concept and commercial awareness.
This season, RÆBURN is launching a new part to the business called RÆFOUND by Christopher RÆBURN. Offering a systemic solution to the mounting environmental and inventory crisis, RÆFOUND is an evolving non-seasonal range of original, unworn military apparel and accessories in full size sets, personally sourced by Christopher Raeburn. Nothing new. Nothing wasted.
Learn and discover more via: https://bit.ly/RAEFOUND
Art direction @Document_Studios
Styling @David_Hellqvist
Photography @TangPhotos
Model @LouieAkinwale
