Its coming Viktor & Rolf Menswear Spring/Summer 2021
The brand will present its new licensed men’s wear collection, Mister Mister, to buyers in Paris from today.
Viktor&Rolf “Mister Mister” is an extension of fashion artists’ Viktor Horsting and Rolf Snoeren’s personal style – an intimate reflection, understated yet cleverly detailed with a myriad of textured patchworks and prints.
The collection, called Mister Mister, is a playful take on formalwear and an extension of the personal style of the house’s founders Viktor Horsting and Rolf Snoeren. The intimate collection of around 130 pieces mixes sharp tailoring with casual wear and features a myriad of textured patchworks and prints.
“The collection embraces the modern dandy as a form of self-expression,” the brand said in a release, describing looks that pay homage to “an underlying sense of humour and irony through quirky conversational prints inspired by dandy narratives.”Viktor
In 2015, the fashion house discontinued its women’s and men’s collections. “What we noticed with the ready-to-wear shows that we did for men and women was that there was always a discrepancy between what people wanted to see from us and then in the end what people wanted to buy, and so we feel that there’s more honesty in doing it the way we want to approach it now,” Snoeren told WWD.
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The collection, which according to WWD will be in stores at wholesale partners of the fashion house from July, sees Viktor & Rolf enter into a worldwide licensing and production partnership with Shiffon Co., Ltd. based in Tokyo, Japan.