It’s a monumental day in Milan, Italy! Massimo Giorgetti, the creative mastermind behind MSGM, is about to unveil the much-anticipated Spring 2024 collection. Get ready .
In a truly captivating fashion, the collection was unveiled within the depths of a cavern. Picture this: models striding confidently, each wielding a lantern, adorned in stunning cow prints and sunset-inspired suits. Could this be the reinvention of the safari aesthetic, now presented as the epitome of refined luxury? It’s a bold statement that leaves us utterly mesmerized.
The Spring Summer 2024 collection presented by Massimo Giorgetti at Milan is a reflection on the brand’s journey and growth.
The collection, designed by Giorgetti, dares to challenge the clichés of travel narratives. It draws inspiration from the designer’s time in Tanzania, where he captured the landscapes at dawn, later translating them onto garments through prints or jacquard techniques.
The rising sun not only graces the clothing but also symbolizes a creative awakening. It’s embodied by oversized jackets, tailored pants, and fringed cotton suits reminiscent of zebra coats, harmonizing with prints that evoke grazing animals.
This collection is romantic and poetic, fueled by a fascination for Africa and the understanding that continuous growth is essential to staying relevant.
MSGM SS24
(@msgm )
CREDITS
Designer : @massimogiorgetti
Stylist : @patrickwelde
Casting Directors : @ba
