The era of the Big Three in tennis is slowly drawing to a close, leaving fans in a bittersweet nostalgia. Roger Federer has retired, Rafael Nadal battles injuries while holding onto dreams, and Novak Djokovic stands as a formidable champion but seems increasingly isolated. The sport faced a daunting future as the next generation struggled to step up. But then came “The Kid” – Carlos Alcaraz, changing the game with his charisma, talent, and remarkable journey.

We present an interesting article by Jason Gay, who has had the privilege of accompanying Alcaraz on his tennis journey. For a comprehensive read of the article, we kindly provide the link to WSJ.
In the world of tennis, a new star is rising, and his name is Carlos Alcaraz. As the reign of the Big Three slowly winds down, tennis enthusiasts are witnessing a remarkable transformation in the sport. Roger Federer, once a giant on the court, now enjoys Wimbledon from the royal box in his immaculate khaki suit. Rafael Nadal, plagued by injuries, clings to the dream of a final rodeo on the red dirt in 2024. Novak Djokovic, the fearsome champ at 36, is starting to look like the last senior stuck on a college campus.

The prospect of the Big Three’s departure used to terrify tennis fans. They spoiled us for two decades, amassing an astounding 65 major tournament titles among them. Their epic battles are etched in our memories like cherished childhood birthdays. The top of men’s tennis had never been so heavenly, but the question loomed—what happens when the Big Three finally hang up their rackets? The sport’s next generation appeared unready, unable to mount a challenge, and the fear was that tennis heaven would decay into an uninspired desert.

We contemplated a future so dull that watching pickleball seemed inevitable. Then, like a bolt of lightning, “The Kid” emerged and changed everything. Carlos Alcaraz burst onto the scene, his cropped haircut and wicked forehand becoming instantly recognizable. Fans chanted his name in adoration, and he embraced his newfound stardom with a shiny, grateful, and almost goofy-happy demeanor.
His humility shone as he apologized to fans and offered autographs with genuine sincerity. To most, he’s Carlos, but to friends, he’s Carlitos or Charlie. “This has been a dream for me since I was a little kid,” he explains. Despite his rapid ascent, he relishes the journey and the joy of the game.

Today, we follow Alcaraz through the intricacies of tennis stardom, from media days to photo shoots, TV appearances, and press conferences. Everyone wants a piece of The Kid, who grew up under the shadows of Federer, Nadal, and Djokovic but now stands as a remarkable young talent. His sponsors include Nike, Rolex, BMW, and Calvin Klein, and he’s even become a brand ambassador for Louis Vuitton.

Stars from other arenas come to witness Alcaraz in action, amazed by his tenacity and the sheer joy he brings to the court. Jimmy Butler, an NBA star and friend, marvels at his never-give-up attitude. Alcaraz’s journey from a village in Spain, where he was carefully developed by his coach Juan Carlos Ferrero, is a triumph of talent nurtured rather than rushed.
Last year marked his breakthrough, with victories at major tournaments and victories over tennis titans Nadal and Djokovic. At just 20, he’s already a major champion, and his playstyle is characterized by blazing speed, pinpoint precision, and relentless determination. He’s a player who never gives up, even on the most challenging balls.

But what sets Alcaraz apart is his ability to combine ferocious power with delicate finesse, reminiscent of tennis legends like Pete Sampras. He’s not just a powerhouse; he’s a player who can craft his shots with precision.
Tennis pioneer Billie Jean King sees him as not just a successor but a spiritual heir to the Big Three. Djokovic himself has praised Alcaraz’s maturity, competitiveness, and skills, combining the best of all three tennis giants.
As the buzz around Alcaraz continues to grow, it’s clear that he’s not just a star—he’s potentially one of the greatest ever. Unlike other phenoms, his rise isn’t a product of hype or marketing; it’s a genuine phenomenon that we witness with our own eyes.

Managing expectations will be crucial as Alcaraz navigates the pressures of professional tennis, a sport known for premature burnout. But with careful guidance from Ferrero and a mindset focused on preserving both mind and body, Alcaraz’s journey promises to be an extraordinary one. He’s not just the future; he’s the present, a shining star in the tennis galaxy.
Witness the rise of tennis sensation Carlos Alcaraz as he steps into the spotlight, following in the footsteps of the legendary Big Three. Explore his journey from a small village in Spain to becoming a global phenomenon, and learn why he’s being hailed as one of the sport’s greatest prospects.

Read more @wsj or on Apple News follow the next link: https://apple.news/ADL7-hqu-TPuUprrhXCSp7Q
Photography Theo Wenner @theo123456
Stylist Jenny Hartman @jenny_hartman
Photo Director Dana Kien @ddkien



