Post Malone: Esquire’s Bold Choice for 90th Anniversary Cover Star

In a world of over eight billion people, there’s Post Malone—an artist who effortlessly balances relatability with extraordinary success. As he shares tales of losing a $600,000 tooth, owning a sword forge, and contemplating the end of days, the enigmatic musician takes us on a journey. In Esquire’s 90th-anniversary issue, we explore the magic formula that catapulted Post Malone to the pinnacle of the music industry and examine his evolution as an artist and cultural icon.

Post Malone by Norman Jean Roy for Esquire October 2023 Editorial
Post Malone by Norman Jean Roy for Esquire October 2023

The intriguing journey of Post Malone, Esquire’s 90th-anniversary cover star, who’s redefining music’s boundaries and capturing hearts worldwide.

Discover the man behind the music and his unique approach to fame.

Post Malone, born Austin Richard Post on July 4, 1995, is a musical sensation who has rewritten the rules of contemporary music. Known for his genre-blurring tracks that seamlessly blend elements of hip-hop, country, and pop, Malone’s career trajectory is nothing short of extraordinary.

Post Malone by Norman Jean Roy for Esquire October 2023 Editorial
SCARF, SAINT LAURENT BY ANTHONY VACCARELLO; KILT BY RHUDE; PENDANT BY TIFFANY & CO.; CUSTOM ROLEX WATCH, CUBAN-LINK BRACELET, DIAMOND RING, AND EMERALD RING BY THE CROWN COLLECTION.

The journey began when a nineteen-year-old Malone uploaded the now-famous demo “White Iverson” to SoundCloud while residing on an inflatable mattress in a friend’s furniture-free house in Encino, California. This humble start would prove to be the spark that ignited his meteoric rise to fame.

Post Malone by Norman Jean Roy for Esquire October 2023 Editorial
COAT, SHIRT, SHORTS, AND TIE BY VALENTINO; SHOES BY VALENTINO GARAVANI.

Since that pivotal moment, Malone has released three multiplatinum studio albums, a greatest-hits compilation, and his latest release, “Austin.” With a staggering eight diamond-certified, ten-million-selling singles to his name, he has firmly established himself as a record-breaking artist. This remarkable achievement outshines even industry giants like Bruno Mars.

Post Malone by Norman Jean Roy for Esquire October 2023 Editorial
CAPE, TROUSERS, AND HAT BY DOLCE & GABBANA; BOOTS BY CHRISTIAN LOUBOUTIN; NECKLACES AND BRACELET BY BRITT BOLTON; PENDANT ON HERMÈS LINK NECKLACE, TENNIS NECKLACE, AND DIAMOND RING BY THE CROWN COLLECTION; BEADED NECKLACE BY TITLE OF WORK; LINK BRACELET AND EARRING BY HOORSENBUHS.

One might wonder, what sets Post Malone apart?

His formula is elusive, but it’s undoubtedly a mix of raw talent, authenticity, and an uncanny ability to connect with audiences across genres. When asked about his “whole thing,” fans and critics alike struggle to pin him down, as he effortlessly transcends traditional categorizations.

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Post Malone by Norman Jean Roy for Esquire October 2023 Editorial
JACKET, SHIRT, AND TROUSERS BY GUCCI; BOLO TIE BY JACQUES MARIE MAGE; CUSTOM ROLEX WATCH, STUD EARRING, CUBAN-LINK BRACELET, DIAMOND RING, AND EMERALD RING BY THE CROWN COLLECTION; LINK BRACELET BY HOORSENBUHS; BRACELET BY BRITT BOLTON.

In addition to his musical prowess, Malone’s interests span a wide range of hobbies, from owning a sword forge in Utah to his passion for night vision adventures in the desert. He’s even ventured into the world of Magic: The Gathering, acquiring a rare card worth $2 million.

Despite his larger-than-life persona, Post Malone remains down-to-earth, embodying self-deprecation and humility. He’s undergone a notable physical transformation, shedding sixty pounds and emerging as a handsome and charismatic performer.

Post Malone by Norman Jean Roy for Esquire October 2023 Editorial
Malone with his dad, Rich Post.

Behind the scenes, Malone admits to pre-show nerves, but once he takes the stage, he captivates audiences with an electric mix of acoustic vulnerability, trap beats, and rock star antics. His music and stage presence are a testament to his boundless creativity.

As the music industry evolves into a post-genre landscape, Post Malone’s ability to blend elements from different musical realms stands out. He epitomizes the future of pop music—a world where artists draw inspiration from a vast musical palette to create something entirely unique.

Post Malone by Norman Jean Roy for Esquire October 2023 Editorial
LEFT: JACKET, SHIRT, AND TROUSERS BY DRIES VAN NOTEN; TIE BY EMPORIO ARMANI; BEANIE BY GUCCI; BOOTS BY RICH CAST OF CHARACTERS; RINGS BY THE CROWN COLLECTION. RIGHT: JACKET, SHIRT, AND SKIRT BY ALEXANDER McQUEEN; TIE BY TITLE OF WORK; BOOTS BY ALESSANDRO VASINI; CUSTOM ROLEX WATCH, STUD EARRING, CUBAN-LINK BRACELET, DIAMOND RING, AND EMERALD RING BY THE CROWN COLLECTION; AX EARRING AND LINK BRACELET BY HOORSENBUHS; PEARL BRACELET BY BRITT BOLTON.

You can now listen to the latest album by Post Malone, titled “AUSTIN,” on Apple Music. Feel free to click the provided link to enjoy the music.

In the end, Post Malone’s career is not just about music; it’s about being Austin, doing what he loves, and forging his own path in a world that defies easy classification. His story is one of resilience, innovation, and an unwavering commitment to staying true to himself—a journey that continues to define the next 90 years of music and culture.

Introducing Esquire’s first 90th anniversary issue cover star, @PostMalone.

Please find the provided article on Esquire.com or on Apple News.

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Story: @daveholmes
Editor in Chief: @michaeljsebastian
Photographer: @normanjeanroy
Stylist: @edmondalison
Hair: @danperrihair
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Production: @3star_productions@russlemkin @jillroy
Design Director: @rw3ll
Visuals Director: @j_alexander_photo
Executive Producer, Video: @dorennanew
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