Dsquared2, the iconic Canadian-origin brand, has just unleashed its Pre-Spring 2024 campaign, and it’s a knockout. Titled “Tackle,” this campaign stars some of the hottest names in rugby, including Matthias Matty, Lorenzo Pani, Leonardo Marin, Tommaso Menoncello, and Alessandro Garbisi, all hailing from the Italian rugby scene. Photographed by Christian Oita, with hair styled by Helena Komarova and makeup by Massimo Gamba, this campaign promises to set pulses racing.
The focus of the campaign?
Dsquared2’s signature blend of underwear, activewear, and casual wear, designed to make you look and feel your best whether you’re hitting the gym, lounging at home, or out on the town. With designers Dean and Dan Caten at the helm, Dsquared2 is known for creating bold, provocative images that harken back to the early Y2Ks and 2002 campaigns, where models weren’t afraid to get sweaty and dirty in the name of fashion.
Christian Oita, whose work has been an integral part of Dsquared2’s aesthetic for years, once again brings his unique vision to the table, capturing the raw energy and sensuality of the Italian rugby studs in stunning detail.
From close-up shots that highlight their chiseled physiques to action-packed scenes that capture the intensity of the game, Oita’s photographs are a testament to his skill behind the lens.
But the campaign doesn’t stop there. In addition to the striking imagery, Dsquared2 has also released a video directed by Christian Oita, giving fans an even deeper look into the world of “Tackle.” Set to a pulse-pounding soundtrack, the video features the rugby stars in motion, showcasing their strength, agility, and undeniable charisma.
This campaign is more than just a collection of photographs and videos—it’s a celebration of athleticism, masculinity, and the unapologetic pursuit of pleasure.
So whether you’re a die-hard rugby fan or simply appreciate fine craftsmanship and bold design, be sure to check out Dsquared2’s Pre-Spring 2024 campaign.
And don’t forget to spread the word—because when it comes to fashion, sometimes you have to tackle it head-on.
Designer Dan & Dean Caten @dsquared2
Photographer & Director Christian Oita @christianoita
Hair Stylist Massimo Gamba @massimogamba
Makeup Artist Helena Komarova @_helenakomarova_
Talents
Matthias Maty @matthiasmatty
Lorenzo Pani @lorepani15
Leonardo Marin @leom125
Tommaso Menoncello @tommymenoncello
Alessandro Garbisi @ale.garbisi
