Campaign

A New Perspective on Masculinity: Antonin Tron’s Balmain Men’s Pre-Spring 2027

Antonin Tron introduces a new era of Balmain menswear, blending Californian ease, rock-inspired rebellion and effortless masculine sensuality.

Dior Starkey Brings Jonathan Anderson’s Dior to the Museum

From Loewe to Dior, Drew Starkey continues his creative partnership with Jonathan Anderson in a Spring 2027 campaign at LACMA, where museum masterpieces meet relaxed tailoring, faded denim, and a new interpretation of masculine luxury.

Joe Alwyn Finds His Creative Side in RIMOWA’s Campaign

Joe Alwyn steps into an artist's studio for RIMOWA's latest campaign, where the new Umber and Ultramarine collections meet quiet luxury, contemporary menswear and creative individuality.

Callum Turner Is Louis Vuitton’s Modern Dandy at Home

Callum Turner redefines the modern dandy in Louis Vuitton’s Fall-Winter 2026 Trunk Edition by Pharrell Williams. An intimate campaign where craftsmanship, personal style, and understated elegance take center stage.

Kirk Bondad Is the Ultimate BENCH/Body Muse

Kirk Bondad takes BENCH/Body from colorful cowboy-inspired fashion to classic black-and-white physique photography. Three photographers capture the model's confident appeal.

Saint Laurent Men’s Winter 2026: Anthony Vaccarello Redefines Masculine Elegance

Anthony Vaccarello explores masculine elegance for Saint Laurent Men’s Winter 2026. Discover powerful tailoring, glossy leather, sophisticated styling, and striking fashion photography by Mark Kean and Francesc Planes.

Joseph Quinn Sees Versace Through Medusa-Tinted Lense

Joseph Quinn returns to Versace for Fall/Winter 2026, bringing character, color and a little Medusa attitude to the house’s bold Vance eyewear.

Tyler Maher in Jitrois: Let’s P.L.A.Y.

Tyler Maher slips into Jitrois stretch leather for P.L.A.Y., a colorful campaign mixing bare skin, graphic biker jackets, cutouts and provocative Parisian menswear.

ZARA Re{form} Vol. 1: John Galliano Reworks Memory for Now

John Galliano authors Zara Re{form} Vol. 1, photographed by Steven Meisel. “Built from our Memory, Made for Now,” the campaign transforms historical references, tailoring and theatrical character into a striking contemporary fashion story.

Lorenzo Musetti Brings Tennis Physique to IUMAN Underwear

Italian tennis star Lorenzo Musetti fronts IUMAN Intimissimi's Fall/Winter 2026 underwear campaign, bringing athletic physique, Italian style and performance comfort together ahead of the brand's Japan Open activation.

Paraíso: Leonardo Loreto and Patrick Church Turn the Brazilian Body Into a Canvas

Leonardo Loreto and Patrick Church meet under the Rio sun for Paraíso, a six-look beachwear capsule celebrating Brazilian identity, art, sensuality and the freedom of the body.
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Popular articles

A New Perspective on Masculinity: Antonin Tron’s Balmain Men’s Pre-Spring 2027

Antonin Tron introduces a new era of Balmain menswear, blending Californian ease, rock-inspired rebellion and effortless masculine sensuality.

Georgy Kakunin: A Study in Strength and Sensuality by Olga Bragida

Moscow fitness coach Georgy Kakunin showcases strength and sensuality in a striking black-and-white portrait series photographed by Olga Bragida.

Miguel Orjuela: Colombian Charm, Timeless Appeal, and Fresh NYC Digitals

Colombian model Miguel Orjuela shows off his timeless appeal in fresh NYC digitals featuring denim, classic underwear, and effortless confidence.

Idan in Light and Shadow: An Intimate Portrait in Tel-Aviv

In Tel Aviv, photographer Eden Yeru, known as Hair Light and Shadow, turns a simple portrait session with Idan into an intimate exploration of masculine beauty, reflection, and the quiet language of light. Sometimes, all it takes is the right light, a...

Mikhail Through the Intimate Lens of Elly Dobrynina

Strength meets vulnerability as photographer Elly Dobrynina captures Moscow-based fitness coach Mikhail Chernyakov in an intimate black-and-white portrait series celebrating the male form.