Introducing the latest Dior Summer 2024 menswear campaign by Mr. Kim Jones, where Rafael Pavarotti’s photographs exhibit a bright, dreamlike, evanescent setting, echoing the ‘Hommes Fleurs’ garden theme from the show. Blooming with pop iconography and inspired by the designer’s predecessors, the collection showcases a contemporary moment, blending the House’s iconic codes with unparalleled excellence.
In his fifth-anniversary collection for the House, Kim Jones breathes new life into its essence employing a virtuoso symbiosis of masculine elegance that defines the Dior Summer 2024 collection.
This series spans from the New Look to the New Wave, offering a multifaceted homage that surpasses the constraints of space and time in a celebration of creative passion and freedom.
Merging British tailoring with haute couture traditions, it unveils the intertwined heritage of womenswear and menswear fabrications, highlighting their shared lineage.
A crisp, playful modernity and practical ease command attention. Within this realm, essentials like the Harrington, polo, crew neck, and cardigan are transformed with embroideries and tweed, a favorite of Monsieur Dior, also elevating jackets, shirts, and pants.
Cannage patterns further accentuate coveted pieces such as the ‘Dior Charm’ bag and ‘Dior Buffalo’ loafers, marking a unique update to both accessories and footwear. From vibrant fluorescent #DiorSaddle bags to classic cognac cannage satchels, the collection offers extravagance and sobriety in equal measure.
Explore the utilitarian allure of tweed rucksacks and the elegance of leather rolled sandwich bags, presenting a spectrum of styles and textures for every occasion. In this realm, the ‘Dior Charm’ bag complements sumptuous fabrics that align with notions of utility through the exquisite adoption of tweeds, embroidery, and lines of cannage, redefining a look and its essence of simplicity with every stitch.
Discover a particular focus on volumes, vents, pleats, and necklines from the revered 1959 collections seamlessly integrated to present relaxed masculine suiting, summer ensembles, and sweeping coats. Revel in the details as heavy-soled, quilted leather ‘Dior Buffalo’ loafers and slides proudly showcase a new circular logo, purposely conjuring new wave crepe.
In this twist, the cockade is replaced by velvet Ronghua flowers rooted in Chinese heritage from the Tang dynasty, and in close collaboration with the House’s ateliers, Ronghua masters adapted the collection’s palette to magnify their traditional artisanship.
Amidst these standout pieces, the ‘Dior Charm’ bag harmoniously complements the looks, underscoring the craftsmanship of the latest offerings.
Designer Kim Jones
Photographer Rafael Pavarotti
Art Director Karl Bolander
Fashion Editor/Stylist Melanie Ward
Hair Stylist Benjamin Muller
MakeUp Artist Peter Philips
Models Awwal Adeoti, Dara Gueye, Emile Danckaert, Viktor Krohm and Younghoon Jeon.
