Gucci enlists the charismatic British actor Kingsley Ben-Adir to star in its latest campaign featuring the iconic Horsebit 1953 loafer. The equestrian-inspired shoe stands as a symbol of Gucci’s continuous quest to redefine elegance through the ages, harmonizing sophistication and casual comfort.
Creative Director Sabato De Sarno and Artistic Director Riccardo Zanola unite their creative visions to curate a minimalist setting for the campaign. Photographer Heji Shin captures Ben-Adir in a series of captivating images, while stylist Alastair Mckimm tastefully highlights the versatility of the Gucci Horsebit 1953 loafer.
The loafer’s distinctive double ring and bar design, reminiscent of its 1940s roots, remains a testament to the House’s heritage while inspiring new ways of interpreting everyday luxury. Kingsley Ben-Adir effortlessly embodies the contemporary Gucci man, demonstrating the shoe’s adaptability across casual and formal ensembles.
Kingsley Ben-Adir, known for his roles in “One Night in Miami” and his close relationship with Gucci’s creative team, praises the brand’s ability to make fashion accessible and enjoyable for everyone. His admiration for De Sarno’s down-to-earth nature solidifies the collaboration’s authenticity and the timeless allure of the Gucci Horsebit 1953 loafer.
The campaign underscores the importance of creativity, authenticity, and sophistication that Gucci consistently infuses into its collections.
A new chapter for the Horsebit 1953 loafer begins in the latest campaign by Creative Director Sabato De Sarno starring Kingsley Ben-Adir.
With Kingsley Ben-Adir as the face of this campaign, Gucci continues to push boundaries and redefine luxury fashion with the Horsebit 1953 loafer as its emblematic centerpiece.
Discover more on.gucci.com/_Horsebit1953Loafer
Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Director: Emanuele Cantò
Stylist: Alastair Mckimm
Music: Walked In The Room by Channel Tres
